Marketing Specialist

Marketing Specialist

Responsibilities:

  • Strategy Development: Create comprehensive marketing strategies to drive brand awareness and lead generation.
  • Campaign Management: Design, execute, and oversee marketing campaigns across various channels, including digital, social media, and traditional platforms.
  • Market Analysis: Conduct research to understand market trends, customer behavior, and competitive landscape. Use insights to refine marketing strategies.
  • Content Creation: Develop engaging content for marketing materials, including blogs, social media posts, and email newsletters.
  • Performance Tracking: Monitor and analyze the performance of marketing campaigns using key metrics and analytics tools. Adjust strategies based on performance data.
  • Collaboration: Work closely with sales, product, and design teams to ensure cohesive marketing efforts and alignment with overall business goals.
  • Budget Management: Manage and optimize marketing budgets to ensure efficient use of resources.

Qualifications:

  • Bachelor’s degree in Marketing or a related field.
  • 2+ years of experience in marketing.
  • Strong communication, analytical, and project management skills.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
Job Category: Marketing
Job Type: Full Time
Job Location: Kerala Kochi

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